Melbourne Victory Secures Partnership with Local Brand Roasting Warehouse

Melbourne Victory has announced a new partnership with Roasting Warehouse, aligning the club with a local, family-run business that has become a staple of Melbourne’s renowned coffee culture.

The collaboration will see the three-generation coffee roaster become an integral part of the club’s daily operations, providing bespoke blends to fuel players and staff.

Roasting Warehouse has undergone significant expansion since its inception, evolving from a boutique micro-roastery in North Melbourne into a premier roasting facility in Airport West. The brand’s growth now extends beyond Victoria, with interstate locations in Queensland and Western Australia, alongside an international presence in Athens, Greece.

Highlighting the cultural synergy between the two organisations, Melbourne Victory managing director, Caroline Carnegie, said: “We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne.”

“The two go hand in hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State,” Carnegie said.

Expressing pride in supporting a franchise that resonates deeply with the local community, head of brand at Roasting Warehouse, Alexander Paraskevopoulos, added: “We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne.”

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.

“We’re excited to fuel the players and staff with coffee crafted right here, and to be part of the everyday moments that drive performance on and off the pitch,” Paraskevopoulos said.

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