Melbourne Victory Extends 21-Year Partnership with Dulux Through 2026/27 Season

Melbourne Victory has announced the extension of its long-term partnership with Dulux, confirming the paint and coatings brand will remain a Premier Partner of the Club until the end of the 2026/27 A-Leagues season.

As part of the renewed deal, Dulux will maintain a strong brand presence across Melbourne Victory assets, with the iconic Dulux Dog continuing to feature in member communications and making a matchday appearance during the season. The brand has also been highly visible across previous campaigns, including playing shorts and front-of-shirt sponsorship in the Australia Cup.

Commenting on the extension of the partnership, Melbourne Victory Managing Director, Caroline Carnegie said the extension reinforces the strength of the partnership.

“As one of our longest-standing partners, Dulux has been part of the Victory family since the beginning and I’m so pleased to have them continue with us for the next two years.”

“Their commitment is an incredible reflection of their team and their belief in Melbourne Victory and what it represents,” Carnegie said. 

Echoing the sentiment, highlighting the shared values underpinning the partnership, Dulux General Manager, Phil White, added: “Dulux’s relationship with Melbourne Victory continues to gain strength as we enter the 21st year of our partnership.”

“Since 2006, Dulux has been an inaugural sponsor of Victory, and we are proud to extend for a further two years.

“Melbourne Victory has always been a family club that supports the wider community, and we are proud to be associated with the Club and its values,” White said

The agreement cements one of the longest-running commercial relationships in Australian football, with Dulux having been an inaugural partner of the Club in 2005. Entering its 21st consecutive season, the partnership highlights the mutual value delivered across two decades of collaboration.

The renewal underscores how legacy partnerships remain central to the commercial strategies of A-Leagues clubs. Long-term sponsors like Dulux not only provide brand visibility but also continuity and cultural alignment as clubs deepen engagement with fans and communities.

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