Melbourne Storm Turns Up the Intensity with Dare Iced Coffee Partnership

The Melbourne Storm has officially welcomed Dare Iced Coffee as a high-energy new partner for the next two seasons.

Announced on 23 April 2026, the multi-year agreement establishes the iconic Australian brand, owned by Bega Group, as an Official Partner, deeply integrating it into the club’s matchday and digital experience at AAMI Park.

Expressing enthusiasm for the new alliance, and noting the brand’s cultural fit, Melbourne Storm CEO, Justin Rodski, said: “Dare is an iconic Australian brand that aligns strongly with our Club’s values around performance, high energy and consistency.”

“We look forward to working together to engage our fans through innovative and entertaining digital content,” Rodski said. 

Echoing the sentiment, and stating the partnership was a natural match, Bega Group’s executive general manager, Darryn Wallace, added: “Melbourne Storm set the benchmark for high performance and intensity, which aligns perfectly with what Dare stands for—delivering consistency when it matters most.” 

Key Partnership Activations:

• Digital Integration: Dare will sponsor the “Dare Defensive Play of the Week” across the Storm’s digital channels.
• Matchday Visibility: The brand will be prominent during pre and post-game interviews, ensuring high-value exposure during peak fan engagement periods.
• Network Synergy: As an Official Partner, Dare joins a robust corporate network that recently saw the long-term extension of Hostplus through 2028.

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