Melbourne Storm Announces Muscle Nation As Performance Partner

Melbourne Storm has officially entered into a multi-year agreement with Muscle Nation, designating the company as the Club’s Official Performance Partner.

This collaboration aligns the elite NRL team with one of Australia’s rapidly growing activewear and supplement brands, known for its strong community focus and family-oriented values.

Commenting on the partnership, co-owners of Muscle Nation, Chris Anastasi and Nathaniel Anthony, said: “Working directly with elite NRL athletes provides invaluable insights that will propel product innovation while ensuring Storm players have the best tools for peak performance.”

Melbourne Storm chief commercial officer, Daniel Cullinan said: “Aligning with forward-thinking brands like Muscle Nation complements our vision of continuous innovation.”

“We are eager to explore initiatives that not only enhance athletic performance but also offer exclusive benefits to our members and fans,” he said.

The pair underscored the importance of this collaboration as a critical step in their national growth strategy, eager to engage with Storm’s dedicated fanbase.

Muscle boasts a portfolio of over 1,000 products, readily accessible through major retailers such as Coles, Woolworths, and Chemist Warehouse across the country.

This partnership will see the Muscle Nation logo displayed on the upper back of Storm’s trainer and medical jerseys, ensuring brand visibility while reinforcing their commitment to performance excellence.

Muscle Nation will leverage various promotional opportunities at Storm home matches at AAMI Park, including activations, signage, and digital content shared through Storm’s official channels.

This strategic positioning aims to deepen connections with fans and enhance brand recognition within the sporting community.

As part of this partnership, Storm members and fans can look forward to leveraging exclusive offers from Muscle Nation, marking an exciting new chapter for both the club and the brand in their pursuit of excellence in the sports and fitness landscape.

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