Mediapro To Broadcast 2023 European Games
Mediapro, the Spanish media rights and production agency, has announced they will serve as the host broadcaster for the upcoming 2023 European Games quadrennial multi-sport event to be hosted in Kraków and the Malopolska region in Poland.
The agency will work with the Polish production company, Festival Group to provide live coverage of the two-week event running from June 21 to July 2, as well as manage the international broadcast center throughout the games.
Mediapro’s commercial and marketing director, Óscar López, said the agency is honored to be chosen to broadcast these games to Europe and the rest of the world.
“Our experience in multi-sport event production will be made available to the European Olympic Committees, to deliver the best European Games to date,” López said.
There are 26 sports on the event program, including 18 Olympic sports that will serve as qualification events for the 2024 edition of the Olympic Games in Paris.
The 2023 European Games organizing committee’s president, Marvin Nowak, said the signing of the agreement with Mediapro is another milestone in the organization of the third European Games.
“Cooperation with a world leader in the audiovisual sector, with an established position in the world of sports, is an honor for us – we are now sure that the summer games will reach all sports fans around the world,” said Nowak.
The 2023 European Games will be the third of the European games, which first took place in Baku, Azerbaijan, in 2015, before going to Minsk, Belarus, in 2019.
Kraków and the surrounding Malopolska region were finalized as the hosts of this year’s edition in May last year as the sole joint bid put forward, when the deadline passed at the end of May 2019.
Mediapro was previously appointed host broadcaster for the 2019 Pan American Games, served as the principal audiovisual supplier of the Mediterranean Games last year, contributed to the production of the 2010 and 2017 Asian Games and multiple editions of soccer’s Africa Cup of Nations tournament.
This announcement comes after the announcement by the European Broadcasting Union (EBU), became the host broadcaster of the 2023 and 2027 editions of the European Games.
