MediaCom Sport & Entertainment Launches With PRISM

MediaCom has announced the AUNZ launch of its global sports sponsorship and entertainment division, MediaCom Sport & Entertainment.

The announcement of the launch also comes with news of MediaCom partnering with WPP AUNZ’s PRISM, a leading agency in the sports, entertainment and sponsorship space to help deliver the division.

Globally, MediaCom Sport & Entertainment manages partnerships and advises a number of blue-chip clients including Toyota, Indeed, Coca-Cola, American Airlines and Subway, on how best to optimise their investments in sport, music, gaming, film and fashion.

The division of MediaCom uses brand, consumer and sponsorship insights to develop transformative partnerships for its clients and help drive maximum impact from partnerships with talent and sport and entertainment platforms.

MediaCom’s global head of Sport & Entertainment, Misha Sher, said working with WPP AUNZ’s PRISM is a great opportunity to expand their service.

“When we launched the business, it has always been our ambition to provide clients with access to best-in-class sport and entertainment partnership capabilities in helping them drive business growth,” Sher said.

“Being part of WPP/GroupM, the world’s largest advertising, media and communication network, we have the ability to deliver a premium service that combines strategy, marketing/consumer insight, creative expertise and multi-channel execution, all under one roof.

“This is a major differentiator for us, and I’m delighted that our clients in AUNZ can now benefit from the very best local and global expertise to help them drive more pronounced business benefits from their investments,” Sher said.

MediaCom AUNZ CEO, Willie Pang, said this partnership will allow them to offer a more complete package for clients.

“This is an extremely exciting time for us.

“Our relationship with PRISM will focus on making partnerships work within a client’s overall media investment portfolio as a ‘system’, and also allow access to technology and data in order to ensure that marketers gain as much value as possible from their partnerships.

“I have no doubt that by bringing together the best of MediaCom, GroupM and PRISM, we are creating a market leading sport and entertainment offering that will be a formidable player in the market,” Pang said.

PRISM is expected to continue partnering with other GroupM and WPP AUNZ agencies in the coming months, as it looks to further expand its sponsorship and entertainment capabilities and further accelerate its growth in the market.