The Manly Warringah Sea Eagles have launched the Swysh Fan Pass as a new exclusive inclusion for their 2026 membership program.
The initiative is designed to elevate the club’s member experience and provide value beyond traditional membership inclusions.
The Swysh Fan Pass will provide Manly members with exclusive, real-time, behind-the-scenes video content delivered directly to their mobile devices. The club has positioned the content as an authentic and immediate benefit available only to members.
The club noted that the Fan Pass has already been utilised to provide members with genuine VIP treatment. Examples provided include members receiving early access to the launch of the club’s Retro jersey and being the first to hear official news regarding Tom Trbojevic’s contract extension.
The implementation of the Fan Pass followed discussions between the Sea Eagles’ Adam Cosgrove and Tyson Head and the Swysh team, focusing on how to provide loyal members with exclusive team access. The Fan Pass was seen as the solution to enhancing the membership value proposition.
A spokesperson for Swysh stated the company is really excited to be giving the club the tools to engage with their members in a new way and looks forward to seeing the content throughout the season. The club expressed thanks to the Manly team for bringing the partnership and innovation to their members.
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