Brands 1 min read

Manchester United Teams up with Hollywood Star to Unveils Kit

Written by MOS Editorial Team

Published on 15 August 2024

Manchester United has launched its latest third kit with a bold marketing campaign that blends football with Hollywood flair. In collaboration with Adidas, the club enlisted Irish actor Barry Keoghan to star in a marketing video that serves as a love letter to Manchester United, celebrating the club’s rich history and global cultural impact.

CAMPAIGN TITLE: adidas x Manchester United “Originals United”
CREATIVE AGENCY: Homeground
CREATIVE DIRECTORS: Charlie Parker & Jonny Marsh
EXECUTIVE CREATIVE DIRECTORS: Henry Scotland & Rachid Ahouiyek
SOCIAL LEAD: Dom Chew
DESIGN DIRECTOR: David Missen
BUSINESS LEAD: Nico Tuppen
ACCOUNT TEAM: Lottie Tonks
AGENCY PRODUCER: David Sluszny

PRODUCTION COMPANY: We Go Again
DIRECTOR: Tom Day
PRODUCER: Carl Mason
DOP: Arthur Lok
STEADICAM: Gary Kent
GAFFER: Ritvik Tyagi
ART DIRECTOR: Alex Walmsley
STYLIST: Emma-Jade
EDITOR: Jack Cantrell
POST PRODUCTION: ELMNTL