Manchester United has announced that its commercial partnership with Cadbury, a subsidiary of Mondelēz International, will be extended.

The collaboration began in 2020 as a package deal, which included other Mondelēz International brands such as Oreo, Toblerone, Milka, and belVita, where they aimed to deliver generosity-focused community initiatives.

Fans can expect more charitable initiatives in the future, including the Donate Your Words campaign, which aims to tackle loneliness, and Give A Doubt, which addresses British youth’s self-doubt.

Commenting on the partnership, Manchester United CEO of alliances and partnerships, Victoria Timpson, said: “We are delighted to be extending our relationship with Mondelēz International and the opportunity to build on what we have achieved with our partnership so far.”

“Both Cadbury and Manchester United take pride in supporting local communities.

“Cadbury recognises the ability football has in uniting fans for a common cause and we look forward to once again utilising the partnership to amplify important community campaigns,” she said.

Mondelēz International sponsorship lead, Northern Europe, Nick Rogers, added: “We’re thrilled to extend our partnership with the legendary Manchester United.”

“We’ll bring even more exciting products and experiences to our consumers while continuing to make the game more inclusive for all fans.

“At Cadbury, we’re dedicated to supporting families and fans, and, as we approach our 200th birthday, our shared ‘glass and a half’ ethos with Manchester United has never been more important,” he said.

Additionally, Cadbury is planning its biggest giveaway yet for the start of the 2023/24 Premier League season in August, where fans will have the opportunity to win match tickets, various hospitality experiences, and even cash prizes.