Major League Soccer And IHG Hotels Announce Partnership

Hospitality company, IHG hotels and resorts (IHG), has partnered with Major League Soccer (MLS), to engage with fans and the new generation of travelers.

The partnership will also offer travelers exclusive MLS sporting experiences, following the introduction of the IHG one rewards membership in April 2022.

Additionally, IHG branding will be featured at major MLS events, including the MLS all star game, MLS Cup Playoffs and MLS Cup.

IHG senior vice president of loyalty and partnerships, Heather Balsley, said loyal guests were at the forefront of this partnership.

“We have hundreds of hotels that are located near the largest and best venues in the world, and our brands are uniquely positioned to help guests and fans experience their passions for these exciting events,” Balsley said.

“This partnership allows us to reward our most loyal guests with the opportunity to experience what the world has been missing in recent years – celebrating experiences that unite us with the universal love for sport,” she said.

Capitalising on the resurgence of travel, MLS EVP, Carter Ladd said the partnership can offer a broad range of MLS fans worthwhile experiences.

“We are proud to partner with IHG to deliver exciting experiences for Major League Soccer’s passionate fanbase from global travelers to MLS Club supporters to all of the incredibly dedicated soccer families who travel for weekend tournaments,” Ladd said.

“At a time when MLS’ growth and popularity in communities across the world continues to rise like never before we look forward to collaborating with IHG to build engaging programs for many years to come,” he said.