Sponsorship 2 min read

Macarthur FC Extends Apparel Partnership with Kelme for Three Years

Written by MOS Editorial Team

Published on 12 September 2024

A-Leagues club Macarthur FC has announced a three-year extension of its apparel partnership with global sportswear brand Kelme. Initially established in 2022, the renewed deal will see Kelme continue as the provider of on-field and training gear for both players and staff, as well as offering members and fans new retail opportunities.

The partnership also includes digital, game day, and fan engagement activations, aimed at increasing the club’s visibility and deepening fan interaction. This extension plays an important role in Macarthur FC’s broader commercial strategy, helping to strengthen the club’s brand presence within the competitive Australian football landscape. By maintaining its collaboration with Kelme, Macarthur FC ensures consistency in branding while delivering high-quality merchandise that resonates with supporters and reflects the club’s identity.

Kelme, a sportswear brand with over 60 years of history, boasts an extensive portfolio of partnerships, including La Liga First and Second Division teams, Premier League clubs, and Russian Super League outfits. The brand’s global experience underscores the importance of its ongoing partnership with Macarthur FC as they work together to elevate the club’s profile in Australia and beyond.

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