Louis Vuitton Named Official Supplier and Branded Licensee for FIFA World Cup 2026™

Louis Vuitton has solidified its long-standing partnership with FIFA, being officially appointed as the Official Supplier and Branded Licensee for the FIFA World Cup 2026™.

As part of this collaboration, the luxury fashion house will design and present a bespoke trophy trunk, which will serve as the centrepiece during the tournament’s final. The trunk, handcrafted by artisans at the historic Asnières-sur-Seine workshops near Paris, continues a tradition established in 2010 of providing a prestigious, secure vessel for the world’s most coveted sporting prize.

The 2026 trophy trunk reflects Louis Vuitton’s signature craftsmanship, featuring the iconic monogram canvas, gold-plated brass hardware, and hand-painted golden “V” detailing, which symbolises both “victory” and “Vuitton.” The interior is lined with light beige leather, incorporating a commemorative FIFA and Louis Vuitton partnership logo.

Sharing the importance of the tradition, FIFA chief business officer, Romy Gai, said: “Louis Vuitton brings a unique blend of heritage, craftsmanship and prestige to the FIFA World Cup.

“The Official Trophy is the most coveted prize in world football and it is only fitting that it is carried in a Louis Vuitton trunk,” Gai said.

Highlighting the enduring nature of the collaboration, Louis Vuitton CEO & chairman, Pietro Beccari, noted: “For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport’s power to inspire and bring people together.”

“We are thrilled to continue this partnership for the FIFA World Cup 2026.

“At its heart stands the world’s most coveted trophy – a symbol of dedication, collective ambition and the ultimate celebration of victory,” Beccari said.

In addition to the presentation trunk, Louis Vuitton is leveraging its status as an Official Branded Licensee to release a limited-edition collection of trunks inspired by the official design. This collection includes the Coffret 8 Montres, the Cotteville 16 Montres, and the Malle Courrier Lozine 110, each featuring the monogram canvas, a hand-painted FIFA World Cup logo, and the signature golden “V”.

This agreement reinforces the “Victory travels in Louis Vuitton” philosophy that has defined the brand’s association with elite global sport since 2010.

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