National Football League (NFL) team LA Rams have entered a partnership with La Brea Bakery.
The LA-based La Brea will supply a different artisan bread before each match for the Rams official tailgate, a pre-game barbecue traditionally held in the stadium carpark.
Rams’ tailgates are overseen by television chef Aaron May, who said of the partnership: “I am excited to include this Southern California icon into our tailgates as Rams fans get ready to cheer on the defending champs.”
La Brea will have signage throughout the Rams’ SoFi Stadium as well as recipes and tailgating tips available online and during match broadcasts.
The partnership will also support community impact programs throughout Los Angeles.
Discussing the partnership, Rams’ chief commercial officer, Jen Price, noted: “La Brea Bakery’s commitment to innovation and quality paired with its L.A. roots make them a wonderful partner for the Rams House.”
“We are thrilled to team with La Brea Bakery to elevate our Official VIP Tailgate and gamedays at SoFi Stadium and beyond,” she said.
The Rams’ will also look to use their new Virtual Rams House to promote the La Brea alliance.
