Live Graphic Systems Inks Long-Term Landmark Deal With Four FFA Member Federations
Live Graphic Systems (LIGR) has rapidly signed long-term deals to provide graphics and branding for the Men’s and Women’s National Premier League competitions across the nation.
Football NSW, Football Victoria, Football West and Football Federation South Australia will utilise LIGR’s automatic graphics solution to increase the commercial appeal and create further revenue opportunities.
Brian Meinrath, Football NSW’s Head of Commercial, praised LIGR’s commitment to producing professional, automated and branded graphics and animations that match the member federation’s brand guidelines, within their cost-efficient broadcast platform.
“By teaming up with LIGR, not only can we ensure our fans get to experience a professional and highly engaging broadcast of our NPL competitions, with match statistic integration and TV quality graphics, it allows us to produce more content at a higher quality that was simply not possible with traditional solutions.
“Since implementing the broadcast technology we have significantly increased our viewership and attracted new partners, that we seamlessly manage and display automatically in our broadcasts due to LIGR’s smart campaign manager.
“We look forward to continuing to innovate together as we push football in New South Wales towards the forefront of live streaming capability and delivery.”
Since going live for the start of the NPL’s 2019 season, Football Victoria and Football NSW have seen a linear rise in viewing audience 20x from the 2018 season as a result of the increased live and highlighted content.
The 2019 season sees over 18 games a week streamed in both NSW and Victoria, with Football West starting with two games per week, moving to all games live in the NPL and U20’s from June 11, with FFSA working with LIGR to introduce the technology for the season 2020 and beyond.
Executive Manager Commercial, Marketing and External Affairs at Football Victoria, Anthony Grima said: “What we have achieved here is unprecedented for football in this country, with over 570 matches, for our Men’s and Women’s National Premier League competitions, available live stream and on-demand on Facebook and YouTube.”
“Football Victoria is also able to commercialise this platform and generate advertising revenue that ultimately gets reinvested back into football.
“It’s a WIN, WIN, WIN solution and we are excited about what’s to come in the future.
Luke McCoy, CEO of LIGR, is extremely pleased to have the opportunity to make a real impact on Football from coast to coast in Australia.
“Being able to help Football NSW, Football Victoria, Football South Australia and Football West to bring the sport of football to life through professional live content is a dream come true for LIGR, and for me personally,” he said.
“I played in the ranks of the NSW Premier League 14 years ago, and have a deep passion for community football and exposing the talent that sits in the grassroots.”
Over the past year, in addition to signing four football member federations to landmark deals, LIGR counts some of the world’s leading broadcast and technology companies as clients and partners, including Input Media and the automated camera technology, Playsight.
LIGR continues to expand domestically and globally with clients ranging from the AFL to the European Cricket League.
