Liquorland Links Up as Official Supplier for 2025 British & Irish Lions Tour

Liquorland has officially been announced as the official supplier for the 2025 British & Irish Lions Tour and the Wallabies.

This partnership aims to enhance the experience for fans ahead of a series of high-stakes matches.

Kicking off in Perth last Saturday, this tour marks the Lions’ first visit to Australia in 12 years, with games scheduled across eight cities. Over 40,000 international fans are expected to travel to Australia to partake in this momentous event.

Commenting on the significance of the Lions Tour as an important national occasion, CEO of Rugby Australia, Phil Waugh, said: “The British & Irish Lions Tour is going to be a massive event across six cities with packed stadiums, and fans flying in from all over.” 

“It’s great to see them backing the Wallabies and helping fans get in the spirit of the game, particularly as the wider support for rugby across the country continues to grow.” Waugh noted.

Expressing pride on their partnership, general manager of Customer Loyalty at Coles Liquor, Mia Horner, said: “We’re incredibly excited to be part of the tour and take up this once-in-every-12-year opportunity.” 

Horner also indicated that Liquorland has designed exclusive offers to assist overseas visitors in finding their local shopping options and enjoying substantial discounts through their collaboration with SEN.

The fixtures for the British & Irish Lions Tour of Australia in 2025 are as follows:

• Western Force vs. British & Irish Lions: 5:45 PM AWST, Saturday 28 June at Optus Stadium, Perth
• Queensland Reds vs. British & Irish Lions: 7:45 PM AEST, Wednesday 2 July at Suncorp Stadium, Brisbane
• New South Wales Waratahs vs. British & Irish Lions: 7:45 PM AEST, Saturday 5 July at Allianz Stadium, Sydney
• ACT Brumbies vs. British & Irish Lions: 7:45 PM AEST, Wednesday 9 July at GIO Stadium, Canberra
• AUNZ Invitational XV vs. British & Irish Lions: 7:15 PM ACST, Saturday 12 July at Adelaide Oval, Adelaide
• Wallabies vs. British & Irish Lions: 7:45 PM AEST, Saturday 19 July at Suncorp Stadium, Brisbane
• First Nations & Pasifika XV vs. British & Irish Lions: 7:45 PM AEST, Tuesday 22 July at Marvel Stadium, Melbourne

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