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he Brisbane Lions have announced a new two-year co-major partnership with Price Attack for the club’s AFLW side.

Price Attack CEO, John Pascoe, said he was excited to help grow women’s sport in Australia, supporting the AFLW club.

“A recent survey showed 84 per cent of Australian sports fans are interested in women’s sport,” Pascoe said.

“These are remarkable and inspiring women who empower women with their ‘can do’ attitude.

“They are quick to meet with fans and share their individual stories and are proving to be strong role models in the community,” he said.

Discussing Price Attack’s commitment to empower women, Pascoe said it is a value that is at the core of everything the company does.

“Whether this is by providing employment opportunities in a thriving business or styling their hair for the next Zoom meeting: we are about creating confidence and our brand shares the values associated with women’s sport: inspiring, progressive, equality, inclusive, resilient and good for well-being along,” Pascoe said.

Lions head of women’s football, Bree Brock, said the partnership is a great boost for the club.

“Supporting women’s sport is so important and we are thrilled to welcome Price Attack to the Lions family,” Brock said.

“We look forward to a great relationship and we encourage all members and supporters to visit their stores to buy some of their outstanding products,” she said.

Alongside the partnership announcement, the Lions announced inaugural AFLW coach, Craig Starcevich will return to the club for his fifth season as head coach.

Starcevich said: “It’s great to be back, it’s great to see the girls again and even more exciting to welcome Price Attack.”

“Our sponsors have always been part of the family at our club and we really look forward to them joining us on our journey,” he said.