LEGO partner with Virgin Australia Supercars Championship

World-renowned toy manufacturer LEGO has partnered with the Virgin Australia Supercars Championship, starting at the upcoming Watpac Townsville 400 from 6-8 July.

The LEGO Group is one of the world’s leading manufacturers of play materials and the new partnership will see a LEGO Play Zone stationed at the Supercars events.

The Play Zones will allow fans to stretch their imagination and compete pit crew challenges where teams will build a LEGO car and run it down a race track, competitions on distance ramps and a creative play that will feature a Cityscape Build, where fans will be able to add to a LEGO cityscape piece-by-piece, throughout Supercars events.

Supercars Chief Executive Sean Seamer is thrilled to partner with one of the world’s most popular toy companies to bring to life a new experience for fans.

“LEGO is a family favourite in any household, and to have them on board to offer this new experience for Supercars fans will be great for our events,” Seamer said.

“This partnership is another strong step towards growing our already significant commitment to youth engagement at our world-class events.”

Angie Tutt, Senior Director, Head of Marketing – Australia & New Zealand, said” “We are excited to bring a fun new LEGO® play experience to families and Supercars fans across Australia.

“This new partnership and event platform will allow families to truly experience the joy of both seeing and building their favourite supercars with LEGO – or wherever their imagination takes them! Further driving fun and creativity among children and families alike.” 

The Bottle-O Racing’s Mark Winterbottom celebrated the announcement by testing the new range of LEGO Speed Champions with his two young sons and wife Renee.

“I’d be lying if I said we didn’t enjoy joining the boys for the test-drive”, Winterbottom said.

“Anyone with young children knows LEGO is one of the best ways to spend family-time and to have this Play Zone set up at events will be great for parents and the kids looking for some time out between races.”

The LEGO Play Zone will be a part of Supercars upcoming Watpac Townsville 400 from 6-8 July.

The other events fans can find the Play Zone at in 2018 will be the Coates Hire Ipswich SuperSprint from 20-22 July, the Sandown 500 from 14-16 September and the grand finale for 2018, the Coates Hire Newcastle 500 from 23-25 November.