The Isuzu UTE A-League Final Series has entered a new digital dimension with the introduction of Komo, an interactive audience engagement SaaS platform.
The partnership with Komo allows A-League fans to access the Men’s series in a new dedicated digital fan hub that features a raft of engaging content for fans to celebrate, compete and win.
The A-Leagues Finals Series Fan Hub officially launched first as part of the Women’s Liberty A-League Grand Final, where fans were able to join and interact on the Komo platform pre-game and at half-time.
Pre-game, the channel offered fans the chance to predict what was going to happen in the Grand Final, providing questions like “who will score the first goal of the match?” with the results updating in real-time.
During half-time, fans were also able to participate in a live trivia game, which connected to the big screen allowing everyone in the stadium to become involved.
Other features the Finals Hub offered fans included: The Official Video for “Real Nice (H.C.T.F.)”, A-League Podcasts, The Liberty Free Thinking content series and Spotify playlists.
A-Leagues director of marketing and data, Rob Nolan, said that Komo’s gamified market research is allowing A-Leagues to get to know their fans better.
“Komo’s tools and expertise are helping both A-Leagues and our partners understand and connect with our fans on a deeper level,” said Nolan.
“Whether fans are watching the game, on the couch or in a stadium, the Komo engagement hub allows us to connect with them to develop an ongoing relationship.
“This is key to our overarching business strategy to understanding and enhancing the fan experience,” he said.
Komo’s chief executive officer, Joel Steel, commented on the effectiveness of their technology.
“The importance of owning your own first-party data goes way beyond being able to connect and communicate directly with your audience,” said Steel.
“If captured correctly, enriched, and segmented, it gives brands the power to really understand their audiences, and then most importantly allows brands to use this data to provide a better and more personalised experience back to that same audience.
“It’s extremely refreshing working with the new A-Leagues as they are led by a forward-thinking team who understand the importance of data.
“And although the Komo platform is always built “fan-first” the immense amount of data that can be captured (non-intrusively) can really help drive tangible commercial returns for our subscribers and the A-Leagues is taking full advantage of that,” said Steel.
