Data Analytics, Sports Tech 2 min read

Kinetica Partners with Aspen Institute to Boost Community Sports Engagement

Written by MOS Editorial Team

Published on 10 December 2024

Kinetica, a leading sports and recreation data intelligence company, has announced its partnership with the Aspen Institute’s Project Play initiative. This collaboration aims to provide innovative, data-driven support to community sports organisations, enabling targeted strategies to promote participation and well-being in underserved areas.

Project Play focuses on fostering healthy communities by promoting youth sports participation and sharing actionable insights. By integrating Kinetica’s comprehensive data intelligence tools, Project Play intends to enhance its ability to identify community-specific trends and craft tailored programs that make a tangible impact.

Malcolm Mizen, Kinetica’s Managing Director for North America, highlighted the importance of data in shaping the future of sports engagement. “Through this partnership, we look forward to providing deeper insights that drive sports participation and engagement within communities, enabling more people to experience the positive impact of participating in sport.”

As a designated Data and Insights Partner, Kinetica will provide access to its analytics tools and advisory expertise. The partnership is expected to strengthen Project Play’s national network of sports organisations, equipping them with the knowledge needed to optimise resources and build impactful programs.

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