KFC Strengthens Ties To Queensland Cricket
The fast-food chain, KFC, has strengthened its ties to Queensland Cricket after winning the naming rights to the new T20 Max competition, which takes place later this year.
KFC has had a long-term commitment to cricket in Australia where they have supported Premier Cricket, both the original KFC Big Bash and Big Bash League (BBL) which enters its 12th season this year.
Queensland Premier Cricket will introduce a new format for the 2022-23 season and a new timeslot, men’s competition will kick off on 18th August and end on 4th September with all 12 teams competing against each other.
Additionally, the women’s competition, named the Katherine Raymont Shield, will also be played under the same T20 Max banner and same time slot.
Queensland Cricket CEO, Terry Svenson said the competition highlights local talent and clubs and was thrilled that KFC was continuing to support it.
“We’re delighted that KFC has backed this competition which gives contracted players and premier club players the chance to impress leading into the BBL and domestic. Cricket season,” Svenson said.
“It is designed to strengthen the pathway to BBL for aspiring players ad provide a high T20 opportunity for current BBL players.
“The Brisbane Heat is encouraging this pathway by ensuring the same 2022-23 contacts remain available until after the conclusion of the KFC T20 Max Series,” he said.
Additionally, teams are allowed to sign three interstate recruits, with players who impress during the T20 competition having a chance to test themselves against the world’s best in the Big Bash League, where the Heat will have open contract spots for the 2022-23 season.
