KFC extends contract with French Football Federation until 2023

KFC has extended its partnership with the French Football Federation (FFF) until the end of 2023.

The five-year deal will see the fast food restaurant chain serve as an official partner of the FFF and the French national team.

Under the new agreement, KFC will sponsor the Coupe de France men’s and women’s club competitions for the first time.

KFC will benefit from the increased exposure heading into the FIFA World Cup in Russia this year, with their partnership dating back to 2014.

The new deal continues the FFF’s sponsorship drive, with the body having renewed agreements with Belin, Coca-Cola, Crédit Agricole, Brioche Pasquier and EDF in recent weeks.