Kalshi Forges Strategic Alliance with FIFA Partner ADI Predictstreet to Expand Global Reach

Kalshi has strengthened its international growth ambitions by entering into a partnership with ADI Predictstreet, which serves as the official prediction market partner for FIFA.

This collaboration is aimed at expanding the global reach of regulated prediction markets during the FIFA World Cup and laying the necessary foundation for long-term industry growth. The agreement combines Kalshi’s position as the largest regulated prediction market exchange in the United States with the official status held by ADI Predictstreet, creating a platform to engage football fans through prediction-based experiences across the tournament’s knockout stages and beyond.

As part of the collaboration, Kalshi will be integrated into the activations for the FIFA World Cup, with brand visibility spanning stadium LED advertising, broadcast coverage, digital campaigns, and various fan engagement initiatives.

The companies will also launch a co-branded World Cup prediction hub featuring football prediction markets, live tournament updates, exclusive editorial content, and interactive fan experiences designed to drive participation in the rapidly evolving prediction market sector.

Commenting on the partnership, CEO of ADI Predictstreet, Dimitrios Psarrakis, said: “This is a transformational moment for our industry. Kalshi has built one of the most recognised prediction market platforms in the world.”

“We have an extraordinary opportunity to leverage ADI Chain’s capabilities to introduce prediction markets to millions of new users through football’s biggest stage.

“Our ambition extends far beyond the World Cup™. We are building the foundations for a truly global prediction market ecosystem powered by world-class technology,” Psarrakis said.

Expressing his enthusiasm, co-founder and CEO of Kalshi, Tarek Mansour, added: “The World Cup™ is the largest stage for any brand.”

“We see this as a massive opportunity to increase global awareness and fan engagement.

“We’re excited to partner with ADI PredictStreet to bring more fans into the prediction market action,” Mansour said.

Beyond the current tournament, the partners will work together to accelerate international expansion by combining the market expertise and liquidity capabilities of Kalshi with the blockchain infrastructure provided by ADI Predictstreet.

The collaboration will explore innovations through ADI Chain, including stablecoin integration, on-chain settlement, and next-generation digital market infrastructure aimed at supporting a broader global prediction market ecosystem.

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