Juventus announces new global partnership with socios.com
Italian soccer giants Juventus have announced an innovative multi-year strategic global partnership with blockchain-based fan engagement platform Socios.com in a bid to expand their global audience.
The partnership now positions Socios.com as a second-tier sponsor at Juventus, alongside global brands including Samsung, Allianz and Sky.
Socios.com will launch the “Juventus Official Fan Token” to supporters in early 2019, which aims to increase international fan engagement using blockchain technology.
Fans will have the chance to purchase tokens through a Fan Token Offering (FTO) scheme.
The tradeable fan token will allow Juventus fans across the world to engage with the club through a mobile balloting platform to allow the supporters’ voices to be heard and encourage increased interest in the running of the club.
With an estimated 340 million supporters worldwide and more than 60 million social media followers, Juventus aims to bring fans from all over the world together.
Giorgio Ricci, Juventus head of global partnerships and corporate revenues, said: “Together with Socios.com we believe we can offer new opportunities to our worldwide fanbase to engage in a cutting-edge way with their favourite club.”
Alexandre Dreyfus, Socios co-founder and chief executive, added: “Our long-term aim is to get more than 50 football clubs onboard and we hope to inject an additional US$300 million into the sports economy over the next few years.
“We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans.”
The fan engagement platform signed a similar deal with French champions Saint-Germain earlier