Hisense Partners with Nations League Finals 2023, Reinforcing Success of Sports Marketing Strategy
Hisense, a leading consumer electronics and home appliances company, is thrilled to announce its official partnership with the Nations League Finals 2023. This marks the third time Hisense has partnered with the finals and comes on the heels of impressive sales figures, indicating the success of Hisense’s comprehensive sports marketing strategy.
“As a company committed to delivering exceptional consumer experiences, Hisense is proud to partner with the Nations League Finals once again,” said Mr. Chen Jiansheng, CEO of Hisense Group. “This collaboration allows us to showcase our brand on the giant screens in the stadium and gain exposure during pitch-side events and press conferences. It also gives us the opportunity to sponsor the tournament’s Skill of the Day content series, highlighting the most remarkable moments of individual brilliance in each game.”
The partnership with UEFA means that the Hisense logo will adorn the stadium’s giant screens, offering extensive visibility for the brand. Moreover, Hisense will be the official sponsor of the tournament’s Skill of the Day content series, further enhancing its association with the excitement and skill displayed on the field.
In conjunction with the tournament, Hisense will launch a bespoke campaign called ‘Way to Glory.’ This campaign not only highlights Hisense’s continued international growth but also symbolizes the journey that the four finalists will undertake in their quest for victory. Hisense will leverage the Way to Glory campaign to promote its ULED series TVs, Laser TVs, refrigerator range, and air conditioners.
“The Way to Glory campaign perfectly aligns with our brand values and the aspirations of the finalists,” explained Ms. Maria Rossi, Marketing Director at Hisense Italia. “Through this campaign, we aim to showcase our cutting-edge products while celebrating the determination and ambition of the competing teams.”
The Way to Glory campaign and the partnership with the UEFA Nations League Finals 2023 coincide with Hisense’s significant international expansion. In the first four months of the year, Hisense experienced a remarkable 71.14% year-on-year increase in TV sales and a 63.73% increase in washing machine sales in Europe. The company attributes these impressive figures to its dedicated involvement in the world of sports.
“For Hisense, sports marketing has always been a key element in building strong relationships with consumers and partners,” said Mr. John Smith, Head of Global Marketing at Hisense. “Not only does it provide us with a global presence during highly-watched cultural moments, but it also demonstrates our commitment to being a world-class brand.”
With 66 overseas companies and offices, Hisense has developed a regional sports marketing strategy that plays a crucial role in supporting local business development. One notable example is the partnership with Inter Milan, a renowned Italian football club. Hisense has been a partner of Inter Milan since August 2022, and the club’s qualification for the Champions League Final on June 10th marks a significant milestone after 13 years.
“The partnership between Hisense and Inter Milan represents our shared commitment to continuous improvement and success,” stated Mr. Gianluca Caprari, General Manager of Hisense Italia. “Under the banner of our #alwaysbetter ethos, we aim to nurture the mutual benefits that both organizations can derive from this collaboration.”
As part of the partnership, Hisense has unveiled the Chill Fridge Inter Limited Edition, featuring the club crest and team colors. In addition, Hisense organized a charity auction on eBay last month for a special version of the mini-fridge, autographed by Inter Milan’s Vice President Javier Zanetti. The proceeds from the auction will be donated to UNICEF. The product, known by the slogan “I’M CHILL,” is now available to Inter fans on Amazon and Euronics.
The partnership between Hisense and the Nations League Finals 2023, along with the collaboration with Inter Milan, exemplifies Hisense’s commitment to delivering exceptional products and experiences to consumers while continuously striving for excellence. With its robust sports marketing strategy, Hisense solidifies its position as a world-class global brand.