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Hexagon Cup teams up with Story10 for padel’s global visibility

Hexagon Cup teams up with Story10 for padel’s global visibility

The upcoming Hexagon Cup padel tournament, scheduled to unfold in Madrid from January 31 to February 4, has announced a strategic partnership with sports video production and distribution company, Story10, to enhance its inaugural event’s promotion.

Story10, a key player in sports media powered by SNTV and its expansive distribution network, will play a pivotal role in amplifying tournament highlights of the burgeoning racquet sport.

The collaboration involves crafting pre- and post-event content, strategically disseminated across Story10’s extensive network of 700 broadcast partners and 8,500 digital and social channels. This initiative aims to boost awareness and engagement with the Hexagon Cup on a global scale.

“As a brand-new tournament, getting the right distribution channels is key to building the Hexagon Cup visibility and ultimately its success,” said Tim Godrey, Hexagon Cup strategic advisor.

“This partnership with Story10 will help us to reach and engage sports fans around the world, supporting our goal to bring the excitement of padel to new audiences around the world.”

James Dobbs, Managing Director of SNTV, added, “We’re excited to contribute to the promotion of the inaugural Hexagon Cup padel competition across our engaged global media network, helping raise awareness of the event and engage with new international audiences.”

Ahead of the inaugural event, the Hexagon Cup has successfully secured major broadcast deals to expand its global footprint. DAZN, a global sports streaming service, has been unveiled as the global broadcast partner, providing coverage of all 21 matches to a worldwide audience (excluding the US).

The Hexagon Cup has partnered with free-to-air broadcaster ITV in the UK and pan-European sports broadcaster Eurosport in 64 countries across Europe and Asia. These partnerships remain unaffected by the DAZN global deal, and organisers are actively pursuing additional arrangements to maximise viewership through a diverse range of deals.

 

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