HomeFree ArticleLatest NewsHeineken Named F1 Australian Grand Prix Title Partner

Heineken Named F1 Australian Grand Prix Title Partner

2022 australian f1 grand prix formula one

Heineken Named F1 Australian Grand Prix Title Partner

The 2022 Formula One (F1) Australian Grand Prix will be named the Formula One Heineken Australian Grand Prix 2022 after Heineken has become the title partner for the event.

The event, which is set to take place between 7-10 April 2022 at the Albert Park Grand Prix circuit, sees Heineken extend its race title sponsorships along with races in the Netherlands, Mexico, and Brazil.

Heineken, who is an exclusive beer partner of the entire F1 calendar, will use the new partnership with the Australian Grand Prix to promote the ‘When You Drive Never Drink’ campaign, with the Heineken 0.0 trackside branding to exist across the venue.

The partnership marks the end of the Australian Grand Prix’s title partnership with Rolex, who had previously been the title sponsor since 2013.

Discussing the new deal, Australian Grand Prix Corporation CEO, Andrew Westacott, said: “We’re thrilled that Heineken is the title partner of the Formula One Heineken Australian Grand Prix in 2022.”

“Heineken is synonymous with F1, and this collaboration will create some exciting opportunities at this year’s event– fans are in for a real treat.

“The Formula One Heineken Australian Grand Prix is a unique opportunity for those to experience the excitement of international sport.

“It’s a chance to get up close and personal with the world’s best drivers, celebrities and top-shelf brands – as the globe’s most premium beer brand, Heineken is the perfect fit,” Westacott said.

Heineken country manager – Australia, Willemijn Sneep, said the brand was excited to be on board to welcome the competition back into Australia for the first time since the start of the COVID-19 pandemic.

“After a challenging couple of years for our industry in Australia, Heineken is very excited to be welcoming the F1 back to Melbourne for what promises to be an exceptional weekend of racing and events,” Sneep said.

“The Heineken experience will be bigger and better than ever, and we are looking forward to creating many memorable moments and elevated activations for visitors from across Australia and the world both on- and off-track,” he said.

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