Hawthorn Football Club Extends Strategic Partnership with Trilogy Funds

Hawthorn Football Club has announced a three-season extension of its partnership with Trilogy Funds.

The agreement ensures that Trilogy Funds will continue its role as the club’s Official Finance and Investment Partner, building upon a successful collaboration that first commenced in 2023.

As part of the renewed commitment, Trilogy Funds will maintain a significant presence throughout the AFL season, featuring co-branded signage across match-day venues and facilitating player appearances to drive brand visibility.

A key component of the partnership extension remains the direct value proposition for supporters. Trilogy Funds has confirmed that it will again host a giveaway for Hawthorn members and fans, providing the opportunity to attend the Toyota AFL Grand Final later this year.

Expressing his appreciation for the continued backing of the organisation, Hawthorn Football Club CEO, Ash Klein, said: “We are excited to be extending our collaboration with Trilogy Funds for the next three years.”

“We are grateful for the support Trilogy Funds continues to provide our Club, and we hope our members and fans can benefit from this partnership into the future,” Klein said.

Highlighting the importance of the partnership, Trilogy Funds co-managing director, Henry Elgood, noted: “We are pleased to continue our alignment with Hawthorn Football Club, particularly given their rich history and passionate supporter base.”

“Importantly, the renewed partnership also creates ongoing opportunities to bring the alignment to life through shared experiences via match-day functions and other co-supported moments—so Trilogy Funds’ stakeholders can attend, connect, and witness the partnership firsthand,” Elgood stated.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.