GWS Giants extend deal with Toyo Tires
The Australian Football League’s (AFL) GWS Giants has locked in Toyo Tires as a co-major partner until the end of 2022.
Toyo Tires first joined the club ahead of the 2016 season and the four-year extension of the successful partnership is due to how quickly the brand became synonymous with the GIANTS across Western Sydney and the ACT.
GIANTS Chief Executive David Matthews said he’s delighted to have the Western Sydney based company continue their partnership.
“To have an internationally respected and recognised brand like Toyo Tires recommit long term to our club demonstrates the confidence our partners have in the direction the GIANTS are heading both on and off the field,” Mr Matthews said.
“The GIANTS and Toyo Tires clearly align in our shared objectives and our strong community focus.
“Having made three successive finals series and with a fast-growing membership base and a suite of blue-chip and emerging commercial partners, the GIANTS are well positioned for sustained success in everything we do.”
Toyo Tires’ Australian Managing Director, Michael Rudd, said the partnership renewal demonstrated its continued confidence in the club, fans and team.
“We’re proud to continue our successful partnership with the GIANTS,” Mr Rudd said.
“These past seasons together have shown just how well the club’s culture and values align with the values of Toyo Tires.
“Toyo Tires and the GIANTS are now intrinsically linked.”
“Our mantra of ‘driven to perform’ resonates perfectly with the team’s remarkable energy, resilience and determination.”