The new partnership between Greenfly and Blinkfire marks a significant milestone in the world of sports and digital media management.

The innovative solution will provide teams and organisations with a powerful platform that combines Greenfly’s real-time digital media management software with Blinkfire’s robust analytics and reporting capabilities.

This new technology will enable teams to gain valuable insights into the value of their digital reach and impressions across social media accounts and platforms, including official team and league impact, as well as the influence of athletes, staff, ambassadors, and players.

Greenfly’s customers can now access detailed social media metrics through the Greenfly management interface, providing them with the ability to quantify their impact with just one click.

Commenting on the partnership, Greenfly CEO, Daniel Kirschner, said: “This partnership will enable sports organizations that use Greenfly to demonstrate more clearly, including in monetary terms, the value and impact of their activity on social channels to executives as well as partners and sponsors.”

“Blinkfire offers an in-depth look into the performance of an organization’s digital presence, including estimating the real advertising value of every social post.

“Early feedback from our customers is that they’re excited about this integration and how easy it is to measure the effectiveness of their entire social footprint as activated by Greenfly,” he said.

Blinkfire co-founder and CEO, Steve Olechowski, added: “I’m excited about our partnership with Greenfly because it makes both platforms better for customers.”

“Greenfly customers can now get accurate and timely metrics across social media channels when posted directly from their platform.

“Joint Blinkfire and Greenfly customers can now track, search, and report on sponsorship impact and extra value delivered from using Greenfly to distribute content to their athletes, influencers, and creators,” he said.

Major leagues, including the NBA, NHL, MLB, and others, already use Greenfly to power their real-time digital media collection and distribution and now with the addition of Blinkfire’s cutting-edge analytics, the leagues can gain deeper insights into the value of their digital media efforts.