Green Coffee Company and Los Angeles Rams announce new multi-year partnership

Green Coffee Company (GCC) has announced a multi-year partnership with the Los Angeles Rams, designating Juan Valdez® coffee as the Official Coffee of the Los Angeles Rams.

This agreement will allow fans attending Rams home games to savour Juan Valdez® 100% premium Colombian coffee, available in both hot and cold brew options, throughout the stadium beginning this season.

Remarking on the significance of this initiative, chief revenue officer of Green Coffee Company  Ted Skodol, said: “Premium 100% Colombian coffee is coming to captivate Rams fans. This announcement is an important milestone in our mission to bring the best of Juan Valdez to the North American market, highlighting the brand’s commitment to sustainability and innovation.”

“Through this partnership with the Los Angeles Rams, we are opening a new chapter in the brand’s global presence, bringing its authenticity and quality to an even broader audience,” Skodol said.

General manager of Juan Valdez North America Sebastian Mejia, added:  “Being part of a team like the Los Angeles Rams is a powerful example of how far Colombian coffee can go when there is passion, purpose, and global vision behind it.”

“Thanks to our alliance with Green Coffee Company, we can elevate the presence of the more than 550,000 coffee-growing families who cultivate, with dedication and pride, a product of exceptional quality.

“being present in such an iconic scenario allows us to connect with global consumers, share our culture, and continue consolidating Colombia as a reference of coffee excellence at an international level,” Mejia noted.

This partnership highlights the joint dedication of GCC and the Colombian coffee company to sustainability and innovation, aimed at expanding Juan Valdez’s footprint in the competitive North American market.

The collaboration offers the brand a unique opportunity to engage with a diverse audience through high-quality coffee experiences that celebrate Colombian culture.

The partnership will also see the creation of a special edition of Juan Valdez® x Rams coffee, along with various promotional activities featuring player images and highlighted advertising throughout the stadium. Furthermore, digital content series, such as “Recreate an Old Photo,” along with content from Media Day, will be rolled out on the team’s official social media platforms.

In concludion, chief commercial officer of the Los Angeles Rams Jennifer Prince, articulated tha “the Los Angeles Rams and Juan Valdez® Colombian Coffee are united by a shared commitment to excellence and inspiring communities, making this partnership a natural fit. 

This collaboration represents a strategic effort to integrate the rich flavours of premium Colombian coffee into the American sporting experience, effectively amplifying both brands’ outreach in a dynamic marketplace.

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