3 min read

Google Partners With LA’s SoFi Stadium And Hollywood Park To Push Cloud Technology


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oogle has announced a multi-year partnership with Hollywood Park newly developed SoFi Stadium for Google Cloud to power digital innovation experiences.

Google Cloud technology will drive both business operations and consumer experiences at the sports and entertainment destinations.

This includes a “personal concierge” app, Cloud-based media workflow and optimisation, advanced data analytics and collaboration tools including Gmail for Business, Docs and Drive.

At 3.1 million square feet, SoFi Stadium is the largest NFL stadium in the United States, with the complex costing an estimated USD$5 billion.

The stadium is home to the NFL’s Los Angeles Rams and Chargers and is set to host the Super Bowl in 2022, the College Football National Championship Game in 2023 and the Opening and Closing Ceremonies of the Olympics in 2028.

SoFi Stadium and Hollywood Park managing director, Jason Gannon, said: “Google is a world-class company, leading the way in technology.”

“Their innovation and services are a critical component to deliver Stan Kroenke’s vision to create the ultimate sports and entertainment destination, SoFi Stadium and Hollywood Park,” he said.

Google Cloud global president, Rob Enslin, said: “This partnership shows the world what’s possible when you combine the power of data with the excitement of entertainment and sports, and we’re excited that Google Cloud will underpin the visitor experience.”

In the future, Google and SoFi Stadium will explore media streaming and high-speed wireless solutions to enable visitors to get replays, unique angles, and exclusive 4K coverage on their mobile phones while attending events at SoFi Stadium.

YouTube will also become the official video streaming sponsor of SoFi Stadium and Hollywood Park, with more details to be announced later this year.

SoFi Stadium and Hollywood Park chief technology officer, Skarpi Hedinsson, said: “We couldn’t have picked a better partner to manage our technology needs.”

“Incorporating Google’s solutions into critical areas of our business ensures we can usher in a new era of innovation in sports and entertainment, raising the bar on what the ultimate fan experience looks like globally,” he said.

The announcement follows reports Google is responsible for 4% of the Public Cloud Services market, lagging behind Amazon and Microsoft.

The technology giant also agreed to a partnership with Major League Baseball to provide digital infrastructure including stat-tracking and ticket sales.

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