The Gold Coast Titans have announced three-year commercial agreement with Total Tools Burleigh Waters, appointing the brand as the club’s Official Tool Retailer through the 2026, 2027, and 2028 seasons.
This partnership aligns two prominent Australian brands focused on performance and community, ensuring Total Tools a prominent presence across the Titans’ physical and digital assets.
Titans CEO, Steve Mitchell, welcomed the addition to the club’s corporate family, noting the strong cultural fit between the two organisations.
“They’re a brand that shares our values around hard work, performance and backing the local community, so there’s a natural alignment in what we’re building as a club,”Mitchell said.
Total Tools Burleigh Waters director, Jake Watkins, added: “We’re thrilled to partner with the Gold Coast Titans and support the region’s most recognisable sporting organisation.
“This partnership allows us to connect directly with the passionate Titans community while supporting the club’s future success,” Watkins said.
As part of the multi-year deal, Total Tools will become a fixture of the Titans’ match-day environment at Cbus Super Stadium.
The retailer will engage with members and fans through dedicated precinct activations, supported by high-visibility LED and big-screen signage throughout the venue.
This integration is designed to drive direct consumer engagement with the Titans’ “blue-collar” fan base while providing the club with stable, long-term commercial backing.
The partnership officially commences this Sunday afternoon when the Titans host the St George Illawarra Dragons in their first home game of the 2026 season.
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