Gold Coast SUNS Partner with SOLO Energy

The Gold Coast SUNS have officially announced a partnership with SOLO Energy, designating the brand as the club’s Official Energy Drink Partner.

The agreement represents an extension of the existing commercial relationship between the SUNS and the Asahi Beverages family, further integrating the club into the global beverage giant’s portfolio.

The partnership focuses on “bringing the energy” to the matchday experience at People First Stadium. Launched in June 2025 as the SOLO brand’s inaugural entry into the energy market, SOLO Energy combines the traditional tangy lemon flavour with guarana and caffeine, targeting the high-energy, on-the-go lifestyle of the AFL fanbase.

Commenting on the partnership, Gold Coast SUNS general manager of commercial and consumer, Andrew Thomas, said: “The iconic SOLO taste plays a nostalgic role for many Australians.”

“Now SOLO Energy will play a role in bringing the energy to everyday moments within our club,” Thomas noted. 

Expressing their enthusiasm, head of marketing for Asahi Owned Non-Alc Brands, Jarrod Dooley, added: “Partnering with the SUNS during what will be an epic season for the team was a natural fit.” 

Commercial Activations and Fan Engagement

As part of the 2026 rollout, SOLO Energy will be prominently featured across the SUNS’ matchday ecosystem.

Key activations include:

• Matchday Availability: The product will be available for purchase at all SUNS home games.
• Consumer Incentives: Fans will have the opportunity to win 10 SUNDeck season memberships, driving digital engagement and membership value.
• Elite and Supporter Alignment: The brand will be positioned to support both high-performance athlete recovery and the stamina of the club’s dedicated supporters.

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