Glenmorangie Announced as Official Whisky of Formula 1

Glenmorangie has officially been named the Official Whisky of Formula 1, a partnership that received a glamorous boost from Hollywood superstar Harrison Ford just ahead of the anticipated British Grand Prix this weekend.

This collaboration signifies the meeiting of two illustrious brands, both rich in their respective histories and committed to pushing boundaries in their fields.

This partnership is an important component of a broader, landmark 10-year agreement between Formula 1 and LVMH, the luxury goods conglomerate that oversees Glenmorangie.

Harrison Ford, who features as himself in Glenmorangie’s lighthearted campaign titled “Once Upon a Time in Scotland,” celebrated this partnership through a newly released short film.

With his characteristic charm and a touch of humour, he captures the essence of the collaboration with a simple yet impactful word: “Nice.”

The Silverstone Circuit, renowned as the venue for the inaugural Formula 1 Grand Prix in 1950, will play host to a unique Glenmorangie experience.

Attendees can look forward to an array of specially crafted cocktails as well as the exclusive Eagle Speedster Jaguar E-Type, the very vehicle featured in Ford’s brand film, offering a nod to the intertwined legacies of speed and sophistication that both Glenmorangie and Formula 1 embody.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.