Betano, which is owned by Kaizen Gaming, has announced that NBA star Giannis Antetokounmpo has become the company’s first-ever global brand ambassador.

Antetokounmpo, who is a two-time NBA MVP and 2021 NBA Champion, has joined forces with the online gambling company in a partnership that promises to be mutually beneficial for both parties.

As part of the partnership, Antetokounmpo will feature in branded content for the company and participate in events that will be held in Betano markets.

Commenting on the partnership, Antetokounmpo, said: “I take my endorsements seriously and always aim for partnerships that mean something to me.”

“In Betano I have found a great fit, not only in our shared passion for sports but also in our drive and dedication for continuous improvement,” he said.

Kaizen Gaming CEO, George Daskalakis, said: “We could not have asked for a better global brand ambassador for our brand Betano.”

“Besides being the best active basketball player in the world, Giannis embodies all that we value at Kaizen Gaming, and that is hard work, commitment, continuous improvement and above all, humility.

“While our fields might be different, we see in him all that we stand for and aim our brand and our company to be, a top international player with both feet on the ground,” he said.

Additionally, the NBA superstar will also take part in community outreach work, a move that is sure to cement his popularity among fans worldwide.