Geelong Cats partner with PILLAR Performance

Geelong Cats have announced a new partnership with PILLAR Performance, who will become the club’s official Sports Nutritional Supplement Supply Partner.

Under the agreement, PILLAR will exclusively provide athlete-safe, high-performance supplements to support both the AFL and AFLW programs.

Elevating Performance

Geelong Cats CEO Marcus King said the partnership aligns with the club’s focus on elite performance: “As we approach the critical stages of the AFL men’s season and the start of the AFLW season, we continually seek ways to support our athletes in achieving peak performance. We are excited to welcome PILLAR Performance into the Cats family and work together to help our players and programs excel.”

Innovation in Sports Nutrition

PILLAR Performance Founder and CEO Damien Fitzpatrick said the Cats’ reputation made them an ideal partner: “Geelong is a standout in Australian sport, renowned for its professionalism and results-driven high-performance culture. We developed PILLAR to meet the demands of elite programs and those who strive for excellence every day. The Cats embody this ethos throughout their club and community.”

Science-Backed Solutions

Recognised as a leader in performance health, PILLAR specialises in cutting-edge nutrition solutions that target recovery, immune health, sleep quality, and injury resilience. Its science-backed protocols will play a key role in Geelong’s high-performance strategy.

The partnership will also engage Cats members and fans. A digital content series will highlight the role of micro-nutrition in elite sport and demonstrate how PILLAR products can optimise everyday performance on and off the field.

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