Ferrari HP and WHOOP Announce Strategic Human Performance Partnership

Scuderia Ferrari HP has announced a multi-year partnership with WHOOP, designating the human performance company as the Official Health and Fitness Wearable Partner starting from the 2026 Formula 1 season.

The agreement, announced on 19 January 2026, represents a significant expansion of Ferrari’s data-driven philosophy, pivotting focus toward the “human factor” as the sport enters a new era of technical and physical demands.

Under the terms of the deal, WHOOP devices will be integrated across the entire organisation, supporting drivers Charles Leclerc and Lewis Hamilton, as well as engineers, mechanics, and performance staff. The collaboration features a first-of-its-kind technical integration between the Ferrari Medical Team and WHOOP’s Performance Science group, led by Dr. Kristen Holmes. The partnership aims to optimise recovery and physical efficiency by analysing real-time metrics such as sleep quality, strain, and heart rate variability (HRV) during the record 24-race calendar.

Commenting on the partnership, chief racing revenue officer of Ferrari, Lorenzo Giorgetti, said: “The partnership with WHOOP allows us to extend our data-driven approach beyond the car.”

“Combining our expertise in high-performance engineering with WHOOP insights into human health creates the best possible conditions for the team, on and off the track,” Giorgetti said.

WHOOP Founder and CEO, Will Ahmed, noted that both organisations share an “obsession with performance at the edge.” The deal joins a suite of high-tech partners for the Maranello-based squad, including title partner HP and premium partners Shell, IBM, and UniCredit.

Strategic Integration and Commercial Presence

The partnership provides WHOOP with significant global exposure through one of the most recognisable sporting brands in the world.

Branding: The WHOOP logo will be prominently featured on the SF-26 race cars, team kits, and driver apparel starting from the season opener in Australia.

The medical team will use WHOOP’s 24/7 continuous monitoring to manage the impact of relentless travel, high-G loads, and extreme heat on the pit crew and engineering staff.

WHOOP and Ferrari intend to collaborate on a formal research paper to uncover data-driven insights into the physiological toll of elite motorsport.

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