European esports organisation, G2 Esports has announced changes to their senior management, which are aimed at keeping them a the top of the industry.

Alban Dechelotte, who has been serving as interim CEO since the departure of founder, Carlos Rodriguez, has now been appointed as the permanent CEO of G2 Esports, while Sabrina Ratih has been named as the new COO of the organisation.

Dechelotte brings a wealth of experience to the role of CEO, having previously worked at Riot Games as the head of partnership and business development in the EMEA region.

He also held two senior positions at the Coca-Cola Company, where he worked on gaming and music partnerships.

Ratih brings a strong background in global partnerships, having previously held the position of head of global partnerships for energy drink brand Red Bull.

Commenting on their appointments, Dechelotte, said: “G2 is truly a unique esports organization, consistently pushing boundaries in competition and entertainment.”

“Our legacy is rich with its combination of unforgettable finals and powerful stories captivating the world.

“I feel privileged to serve the G2 ARMY of our fans, players, creators and staff in this mission to unleash the potential of G2 to fight for all trophies and beyond,” he said.

Ratih, added: “I’ve always been very attached to G2 since Value of We started working for the company in 2018.”

“Since then everyone at G2 always maintained the same huge ambitions, drive and high performance attitude that still fuel the company to this day.

“It’s incredibly rewarding to see how we’re continuing to develop and grow our global audience outside the parameters of esports, build new digital touch points and leverage our entertainment verticals as a multiplier.

“I‘m excited for this new challenge and look forward to shaping our next period of growth with the whole G2 collective,” she said.

The new leadership structure also includes chief financial officer Philippe Adam, who joined G2 Esports in the summer of 2022.