Fremantle Football Club Expands Partnership with Kleenheat

Fremantle Football Club has announced the expansion of its partnership with Western Australian-based energy retailer Kleenheat, which will now encompass support for the club’s AFLW program.

This agreement builds upon the initial year of collaboration and extends through the end of the 2027 AFL season, establishing a year-round presence for the brand across both the men’s and women’s teams.

welcoming the extension as a critical development for the club, Fremantle CEO, Simon Garlic, said: “We are extremely pleased to see Kleenheat extend its support across our AFLW program after a highly successful first year working together,” said Garlick.

“This is another critical partnership grounded in WA, two distinctly WA Brands focused on working together to create meaningful benefits for our members, fans and the broader community.”

Indicating that the decision to support the women’s program was a natural progression following strong engagement during the first year of the partnership, Kleenheat head of natural gas and electricity, Rick Newnham, added: “We’ve seen strong engagement through our first year with Fremantle and are proud to extend that support to the AFLW program.” 

“It allows us to continue delivering practical value for our customers, while backing the continued growth of women’s football in WA,” Newnham stated.

Benefits and Strategic Alignment

The expansion aims to provide tangible value to supporters and customers through the following initiatives:

• Kleenheat customers will receive access to various AFLW-related benefits throughout the season, including exclusive experiences, ticket offers, and competitions.
• The partnership reflects a shared commitment between the two Western Australian brands to support the growth of women’s sports in the region.
• The extension is described as a “whole-of-club” approach that focuses on creating meaningful benefits for fans, members, and the wider community.