Foxtel Media and Komo Digital Launch New Micro-Website For Viewer Engagement

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oxtel Media have partnered with Komo Digital to create micro-websites aimed at engaging viewers distracted by second screens in front of the TV.

According to Foxtel data, 92% of viewers are distracted by another screen when watching TV.

Kicking off the new year-long deal with Komo, Foxtel have launched the first ‘Engagement Hub’, The VB Hard Earned Hub.

The hub provides exclusive content, allows viewers of the NRL to vote on who they think will win the Hard Earned Player of the Round, and enter competitions to win tickets and prizes.

Media Week reports Komo CEO and Co-founder, Joel Steel, said the company is excited by the extension of their partnership with Foxtel Media, and the chance to improve viewer experience and value for advertisers.

“With almost every viewer on their phone while watching TV, broadcasters and brands need to embrace this change of landscape,” Steel said.

“By adding value to the viewer experience, brands can connect with the viewer on a deeper level, increase brand recall rates, improve the overall viewing experience, all while gaining measurable commercial outcomes,” he said.

“Our team of developers are continually enhancing our platform with new games, integrations, and most importantly for brands, live analytics and deep data user profiling,” Steel said.

In a statement, Foxtel head of digital – sport, Caitlin O’Meara, said the partnership offers the opportunity for a more immersive connection with brands and viewers and generates income “not traditionally available through a broadcast.”

“With stadium crowd limits capped or non-existent in some cases, it is now more important than ever to find new and innovative ways to connect and engage with the viewers at home,” O’Meara said.

“The flexibility of the Komo platform enables us to easily create branded interactive games, content and competitions, gather live Viewer sentiment and live data which can be extracted and spoken to across a broadcast,” she said.