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Former Neds CEO, Dean Shannon, Appointed CEO Of Ladbrokes Australia


GVC Holdings PLC, one of the world’s largest sports betting and gaming groups – which incorporates the Ladbrokes and Neds brands, has appointed Dean Shannon as CEO of its Australian business.

Shannon, who will succeed outgoing CEO, Jason Scott, will be responsible for the corporate development of ‘Ladbrokes Australia’ and ‘Neds’ brands.

Prior to the appointment, Shannon has maintained a close relationship with GVC, serving as an Australian market advisor to the FTSE betting group, who in November 2018 acquired the executive’s Neds International sportsbook for £38 million.

“I am truly excited to be leading GVC’s Australian businesses,” incoming CEO of Ladbrokes Australia, Dean Shannon, said.

“I believe that in Ladbrokes and Neds we have two of the leading brands in the market, and backed by our proprietary technology and highly talented team, we are very well placed for growth.”

Australia is a core market for the Group that continues to grow strongly and outperform its peers, reporting a proforma NGR growth of 28% for H1 2019.

Commenting on the appointment, GVC CEO Kenneth Alexander said: “We are delighted to announce Dean’s appointment.

“He is a highly dynamic, experienced leader with the entrepreneurial skills that will drive our Australian business to even greater success in the future.

“I’d also like to put on record my thanks to Jason Scott for the job he has done in establishing the Group as a market leader in Australia”

The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Games Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino.

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