FIFAe, the esports branch of football governing body FIFA, has announced a new initiative called FAMEHERGAME, is focused on female participation in esports within its ecosystem.

The initiative aims to create a range of grassroots opportunities for female FIFA players and provide a safe space for them to compete.

Alongside FIFA’s member associations being encouraged to run boot camps for women to join the competitive scene, FIFAe will host its own boot camp in mid-2023 where players will receive coaching sessions and a chance to win a trip to the FIFA Women’s World Cup taking place in Australia and New Zealand this year.

Commenting on the initiative, FIFA’s head of efootball, Adrian Rölli said she is excited for the opportunities for women in esports.

“FIFAe is a platform where everyone can take part, compete on the highest level and fame their game on the biggest stage.

“We believe that by increasing opportunities for women, we can help build a more diverse and inclusive esports environment together with the community,” said Rölli.

The creation of the initiative is part of the FIFAe Good Game Promise, which was launched in 2022 and the programme aimed to change the current competitive FIFA landscape based on its core pillars of healthy players, a healthy community and a healthy planet.

FIFAe built the initiative based on research conducted at the 2022 FIFAe Finals and aims to ‘break down the boundaries that women face’ in the FIFA community.

In February, data company HUDstats partnered with the Royal Dutch Football Federation (KNVB) to help the Dutch national FIFA team prepare for the FIFAe Nations Cup.

This announcement comes after FIFA has confirmed the format for the 2026 World Cup.