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FIFA FanFest Rebranded For 2022 World Cup

FIFA FanFest Rebranded For 2022 World Cup

FIFA FanFest has been reimagined for upcoming 2022 Qatar World Cup and 2023 Women’s World Cup in Australia and New Zealand.

FanFest, which first appeared in 2006, has been replaced by the FIFA Fan Festival, which will aim to maintain the atmosphere of the World Cup outside matchplay.

Located in Al Bidda Park, Doha, the FIFA Fan Festival will stage screenings of each match, concerts, sponsor activities, kickabouts and extensive food offerings to bring together people from across the globe.

Fans across the world will also be able to participate in the FIFA Fan Festival, digitally on the FIFA+ platform.

The FIFA Fan Festival will be staged at a Women’s World Cup for the first time at the 2023 World Cup hosted jointly by Australia and New Zealand.

This Fan Festival will feature nine hubs, one in each host city, with events dependant on local factors such as climate and time zones.

FIFA president, Gianni Infantino, stated: “To support our mission to make football truly global, accessible and inclusive, we are thrilled to introduce a new vision for the entertainment experience surrounding future FIFA World Cup events.”

“The FIFA Fan Festival provides an incredible opportunity for fans to come together beyond the stadiums and the on-pitch action and experience football in new and unique ways.”

“We are truly excited about the future of the FIFA Fan Festival and the enhanced entertainment offerings that will bring fans and partners alike closer to both men’s and women’s FIFA World Cups, as well as global football culture,” he said.

The FIFA World Cup begins on 20 November, while the FIFA Women’s World Cup kicks off on 20 July next year.

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