FIFA has partnered with digital consulting and software company, Globant, to pursue growth in their FIFA+ streaming service and support football’s flagship events, beginning with the 2022 FIFA World Cup in Qatar.

Having worked with companies like Google, Electronic Arts and Santander, the digitally native company have been made the Global Platform Supporter of FIFA+, tasked with creating new features and connected experiences for FIFA+ users while supporting the distribution of the platform.

Additionally, this deal will see Globant become a regional supporter in North America and Europe for this year’s Qatar World Cup, as well as sponsoring the 2023 Women’s World Cup in Australia and New Zealand.

Globant will also become a global sponsor for the FIFAe Series for the next three years and global supporter of several of FIFA’s upcoming junior football tournaments.

Commenting on the partnership, FIFA chief business officer, Romy Gai, said: “Since it’s launch in April, FIFA+ has quickly established itself as the go-to platform for fans, as well as the digital home of FIFA events, including those that will be supported by Globant over the coming years.”

“Through its multi-faceted support, Globant will play a vital role in accelerating the development of FIFA+ as a groundbreaking digital hub that inspires and engages football enthusiasts across the globe,” he said.

Globant co-founder and CEO, Martin Migoya, added: “We are proud to start working with FIFA to accompany then in their digital transformation process and continue propelling our goal of reinventing industries.”

“This multi-year partnership transcends any specific competition and supports this sport in all of its expressions – women, men, esports and youth. We believe that unlimited voices bring unlimited power, and diversity is a pivotal factor for innovation,” he said.

This new partnership follows the recent announcement of FIFA’s World Cup metaverse with Roblox, as the governing body continues to innovate a move towards a greater digital profile.