FC Barcelona and Serveto Extend Commercial Partnership Until 2027

FC Barcelona and Catalan logistics firm Serveto have officially extended their partnership agreement until June 2027. This multi-year renewal ensures that the company will continue its long-term commitment to the club’s professional sports ecosystem, retaining its status as an official partner of the basketball, handball, roller hockey, and futsal teams.

The commercial relationship between the two entities dates back to 2013, when Serveto first signed on as the club’s Logistic Partner. Since then, the partnership has evolved into a major sponsorship presence across all of FC Barcelona’s professional indoor sports divisions. The renewal reinforces the mutual objectives of both organisations as they navigate the evolving sports business landscape.

For Serveto, a company established in 1955 in Camarasa, Lleida, the association helps project its brand as a leader in European high-quality transport and storage solutions.

The firm provides diverse freight options by road, rail, and sea, whilst utilising the high-profile platform of the sporting club to showcase its focus on technological adaptation, efficient logistics, and premium customer service.

Key Benefits and Marketing Activations

The extended contract includes a comprehensive suite of commercial assets designed to enhance brand visibility and fan engagement. The strategic features of the agreement will be executed via several key channels to ensure high return on investment for the sponsor.

Serveto will maintain a prominent marketing presence inside the Palau Blaugrana through LED courtside signage during live matches.

The company will secure valuable corporate hospitality rights to host clients, partners, and stakeholders at official club events. Additionally, the logistics firm will retain the exclusive opportunity to organise player meet-and-greet experiences across the different professional sports sections.

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