Fanatics Secures Exclusive England Football Association Licensing Deal From 2031

Fanatics and England’s Football Association have announced a landmark, long-term licensing agreement that establishes Fanatics as the exclusive provider of official trading cards, stickers, and trading card games (TCGs) for both the men’s and women’s national teams. The partnership is scheduled to commence in 2031.

Under the terms of the exclusive arrangement, Fanatics-owned Topps will gain the global rights to manufacture collectibles featuring the official names, logos, and crests displayed on England shirts.

The agreement secures exclusive collective player rights to utilise athlete names and images during international competitions. The upcoming product lines will feature high-yield premium items, including sought-after autograph series and authentic match-worn memorabilia cards.

Consolidating Global Football Rights

The acquisition of the England national team license further solidifies Topps’ dominant market share within international football collectibles. The company has methodically constructed an expansive football portfolio, locking in long-term exclusive partnerships with elite properties including:

• FIFA: Commencing a global partnership in 2031.
• Domestic Leagues: Ongoing exclusive rights for the English Premier League, German Bundesliga, and Major League Soccer (MLS).
• Continental Competitions: Full licensing for all UEFA club competitions, including the UEFA Champions League.

The agreement also expands an already extensive relationship between the two entities. Fanatics has served as the governing body’s official retail and e-commerce partner since 2018, managing the official physical retail outfit at Wembley Stadium alongside England’s online merchandise storefront under a renewal finalized in 2024.

Capturing the Global Collectibles Surge

The corporate footprint of Fanatics Collectibles extends beyond football, with Topps holding active licensing rights for North American powerhouses including Major League Baseball (MLB), Formula 1, the UFC, the NBA, and the NFL.

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