Australian start-up, FAN+, who offer personalised sports experiences to fans, has announced that live entertainment, ticketing and data company, TEG, has acquired a majority stake in the organisations.

The addition of FAN+ will allow TEG to evolve their live entertainment model as it will bring the demand for personalised experience to life by leveraging TEG’s portfolio of live events.

Commenting on the acquisition, TEG CEO, Geoff Jones, said: “AT TEG we believe nothing beats the live experience and to be able to personalise that live experience with a FAN+ moment is the perfect extension of our offering.”

FAN+ founder and CEO, Rod Harys, added: “To have the backing of TEG, the scale of Ticketek and leadership of Geoff Jones is a game-changer for FAN+.”

“Being a part of the TEG family means we can scale our offering in terms of audience reach and access some pretty mind-blowing personalised entertainment options.

“Fans are in for some pretty special moments,” he said.

Following its integration into TEG’s ticketing arm, Ticketek, fans will be able to add a personalised experience to their purchase,.

TEG will also join an investment group that includes Artisan Capital, Dr Jerry Schwartz, Seven West Media CEO, James Warburton, three-time Olympian and Hoyts CEO, Damian Keogh and many more.