Former ESPN executive joins Facebooks expanding sports team

FACEBOOK continue their efforts to step up their engagement in the sports rights market by signing former ESPN executive Joyee Biswas.

Biswas most recently served as ESPN’s head of Southeast Asia, APAC, and will join Facebook as the Head of APAC Sports Partnerships starting in late May.

In this role, Biswas will lead the team that manages partnerships with APAC-based leagues, teams, athletes and media. He will be tasked with helping partners engage and grow their fan bases, deliver interactive and social content tailored to Facebook’s suite of products, and achieve their business goals across all Facebook platforms, including Instagram, Messenger and Oculus.

“With 15 years of experience in the media industry, Biswas is ideally suited to help us strengthen our relationships with the sports industry in APAC,” the company said in a statement.

“Facebook provides a new-age experience in bringing compelling content and storytelling to the sports community,’ said Biswas. “I am very excited to be part of this thrilling journey and look forward to collaborating with partners across the industry to help them achieve their business goals on these platforms.

“To the Facebook team – thanks for your trust and cannot wait to get started.”