F1 Announces Plans to Launch US-Based F1® Arcade Venue in Boston
Formula 1 has announced its plans to launch its first US–based F1® Arcade venue at Boston Seaport in early 2024. The 16,000 square feet venue will feature 69 racing simulators designed for the venue, with cutting edge motion and audio–visual effects to fully immerse guests in the race. The gameplay experience will be provided by Motorsport Games via its RFactor2 racing simulation platform, allowing guests to choose from a variety of racing modes to compete against each other.
The new location follows the success of the flagship F1® Arcade venue in London which has seen over 100k visitors since it opened in November. Adam Breeden, Founder and Chief Executive Officer of F1® Arcade said: “Opening our first US location in Boston marks the beginning of our US roll out.
Formula 1’s success globally and particularly in the US paves the way for F1 Arcade to continue to thrill fans and importantly, also non–fans with our unique racing experience in a beautiful, high–energy environment with the very best hospitality and service.” F1‘s President and CEO, Stefano Domenicali added: “Formula 1 is enjoying significant growth globally, and we are constantly innovating to ensure that we are bringing the highest quality of sport and entertainment to new and diverse audiences.
F1 Arcade does exactly this by putting our fans behind the wheel of bespoke racing simulators, so they can feel the thrill of an F1 car first hand, coupled with a premium hospitality offering to match our world–renowned paddock. The success of the London venue so far has been incredible, and we are excited to see the F1 Arcade project continue to grow as it hits the US, starting in Boston.” The launch of the first F1® Arcade in the US follows the sport‘s unprecedented growth in the country, with 1 in 2 fans starting to follow the sport in the last four years.
The US has also become the leading market for followers on F1’s social media channels, overtaking the United Kingdom and Brazil, with a year–on–year increase of 45% from 2022. The increasing demand continues at track too, with over 270k fans in attendance last weekend at the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2023, an increase of 30k on the inaugural race.
This follows the FORMULA 1 ARAMCO UNITED STATES GRAND PRIX in October which saw the highest attendance of the 2022 F1 season, as 440,000 fans visited the Circuit of the Americas, up 10% from the event in 2021. There is also anticipation building around the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX in November later this year. F1 has ambitious plans to target more than 20 permanent venues in the US over the next five years.
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