Everton leading English Premier League with equality
Everton takes a huge step forward for equality, becoming the first professional English club to use their ladies team to display their new away kit.
The pioneering developments represent key milestones on a long journey towards greater equality which has been rapidly accelerated by Women in Football’s #WhatIf campaign.
The campaign launched in May this year is a social media campaign that hopes to challenge businesses, celebrities and members of the public to identify one way that they could take action to contribute to an improvement for women and girls within the football industry.
👕 | We know our history, but right now we’re creating our future.
Our 2018/19 away kit, debuted by @EvertonLadies.
On sale now ➡️ https://t.co/J66bKNsim9 pic.twitter.com/KcYoQGnBg0
— Everton (@Everton) 19 July 2018
Danielle Turner, the Everton Ladies captain, was happy to model a strip which will also be worn by both Marco Silva’s men’s side and the club’s junior sides.
“I’m delighted to be part of this ground-breaking and inspirational campaign,” said Turner.
“To be the first women’s team to be given this opportunity is a real reflection of Everton’s one club philosophy and their commitment to the growing profile of the women’s game.”
Everton ladies team, General Manager, Aaron Little said: “This shows just how far the women’s game has come.”
Anna Kessel, chair of Women in Football, is thrilled by her organisation’s ability to influence the current social climate.
“When Women in Football launched the #WhatIf campaign we were blown away by the positive response from the football world and sports industry, both on a national and global level,” Kessel said.
“Increasing the visibility of women’s involvement in football is key and we’re delighted that Everton, a club steeped in tradition – and who hosted a women’s game featuring Dick, Kerr Ladies FC on Boxing Day 1920 watched by a crowd of 53,000 – were one of the first Premier League teams to pledge their support.”
